Amazon The company wants to make sure your shopping experience is optimized and personalized, so it’s testing a revamped design for its shopping app in the US.

The company says it has been iteratively testing different parts of these UI changes for some time. The company is announcing a new Buy Again center that makes it easier to restock the products you buy frequently.

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The new design appears to serve the same purpose as the current design, showing personalized recommendations based on your shopping habits, browsing history, offers, and other signals based on your shopping activity.

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This change is also based on that formula: larger and brighter graphics, more dynamic curation and grouping of products, and a greater emphasis on horizontal scrolling for the various collections and sub-hubs you’ll find.

Of course, advertising and Amazon Prime Video views also feature prominently.

Source: Digital Trends

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I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.

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