Wildberries launched an “Event Calendar” for sellers

The report presents a graph of comparisons of business indicators such as product card rating, sales funnel metrics, average position of the product in search, the number of hours the product was in stock in Wildberries warehouses and other data. Thus, the seller will be able to select two indicators and compare them with each other over time: by day, week or month.

Also in the “Calendar of Events” you can find out what actions were carried out with the card itself for a period of up to one year. For example, changing the price of a product, its photo, description or downloading rich content. For further analysis, sellers can download all the data in the report.

“We hope that the new card analytics will allow our partners to quickly aggregate historical data and create effective business processes based on it,” the company said.

What does a calendar look like in Wildberries?

The Event Calendar is available to all sellers with a Jam subscription via the card link in the Sales Funnel report table.

• On October 16, it emerged that Wildberries had implemented artificial intelligence (AI) in the creation of rich content for all platform sellers.
• Marketplaces are making their platforms more convenient for sellers amid a slowdown in seller growth. A study by the Tochka Marketplaces service showed that in January-September 2024, the growth of the number of sellers in the marketplaces slowed down to 17% compared to the same period in 2023 (last year the increase was 38% compared to 2022).
• Regarding the increase in the number of sellers in January-September, Wildberries took only third place with an indicator of 24.7%. Megamarket presented higher rates (an increase of 122.2% compared to the same period in 2023). In second place in terms of the indicator was Yandex Market (26.6%).