Revenue of Russian edtech companies in the third quarter increased by almost 20% to 38.2 billion rubles

Market growth slowed down: in the second quarter it amounted to 22.4%, reaching 32 billion rubles. The company explains this by the influence of external factors, including an increase in the key rate and a decrease in interest in IT specialties.

The leader in revenue for the first time was Synergy, which showed an increase of 59.6% to 4.8 billion rubles. Previously, the first place was occupied by Skillbox Holding (part of VK; third quarter revenue: 3.1 billion rubles, a decrease of 11%) and Skyeng (3.5 billion rubles, an increase of 8.06 %).

As noted by Smart Ranking CEO Daria Ryzhkova, this indicates the growing importance of higher and secondary vocational education in the educational technology market. According to her, the development of Synergy is due to the popularity of package offers that combine several courses and events. These products help to more effectively attract new audiences, Ryzhkova emphasized.

The two most important market segments – early childhood education and additional vocational training – showed almost equal results: quarterly revenues amounted to 12.7 billion and 12.8 billion rubles, respectively. The demand for educational projects for children is constantly growing, especially for programs for secondary schools and services that are positioned as an alternative to traditional school education, explained Lyudmila Kevdina, member of the board of directors of the Association for Digital Innovations in Education (RACIO). . He described the current dynamics as optimal and highlighted the stability of the industry in the context of economic challenges. RATIO also noted that the revenue of its participants increased by 18% year-on-year, reaching 9.1 billion rubles.

According to Smart Ranking forecasts, the Russian online education market will grow by 21% by the end of the year, reaching 145 billion rubles. Ryzhkova added that in 2025, key drivers will be the integration of educational technology into the formal education system and the resumption of investment activity, leading to new mergers and acquisitions in the sector.

In October 2024, Kommersant reported that Sber had closed a deal to buy online schools Netology and Foxford. The purchase amount could be 4 to 6 billion rubles. Anastasia Mironova, editor of the Edtechno Telegram channel, suggested that Netology and Foxford will be fully integrated into Sber’s corporate structure and will lose part of their autonomy, or will retain relative independence, but will be closely related to other projects of the company. bank.