At launch, iPhone 15 sales in the country were 4.5% lower than the previous iPhone 14 series.
At the same time, Jefferies experts believe that the decline in iPhone 15 sales could be even more dramatic.
Interestingly, in parallel with what happened, the Chinese manufacturer Huawei launched its flagship Mate 60 Pro series, which may also affect demand.
Analysts emphasize that this is one of the most unsuccessful iPhone launches in the Chinese market since 2018. Meanwhile, the iPhone 15 Pro Max has become Apple’s most expensive flagship to produce, with a production cost of $558.
Source: Ferra
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