OpenAI CEO’s company moves back to Brazil and pays to scan your iris

Startup World, which was created with the proposal to scan the bulk of the world’s population, will begin offering its services in Brazil starting this Wednesday, the 13th, following a quick visit to the country last year. Firstly, The company will be located in the city of São Paulo (SP)With 10 collection points.

The company, co-founded by OpenAI CEO Sam Altman, wants the iris photography it provides to help Ability to distinguish between images of real people and montages created by artificial intelligence. In this way, the resource can help detect fake profiles on different platforms.

This technology could also be useful to replace Captcha, which is found on various websites and applications and has the ability to check whether access is made by humans or robots. According to World, some AI-powered chatbots are already capable of fooling the traditional security tool.

However, the service offered by Altman’s initiative was the subject of controversy due to the lack of detailed information about what was done with the collected data. The startup was already in Brazil during the testing period, with around 10 days between July and August 2023.

How is iris scanning done?

The company, formerly known as Worldcoin, uses a device called Orb to take photos of the iris. After registration, the equipment generates a numerical code that identifies the user and deletes the image captured by the camera without the need to record a name, phone number, email or address, according to World.

People interested in using free service They need to download the World app, schedule a time at the desired pickup point, and drive to the location to take the eye photo. The process, which includes measuring the user’s body temperature using an infrared sensor to verify that the user is alive, takes a maximum of five seconds.

Every person iris scanned by World Rewarded with Worldcoin token unitsthe brand’s cryptocurrency. Currently, the crypto asset is priced at US$2.40, which is equivalent to R$13.86 at today’s exchange rate.