Meta radically reduces the cost of subscribing to Facebook and Instagram without advertising.

A little over a year after launch, Meta has announced a significant price reduction for ad-free Facebook and Instagram subscriptions available in Europe.. In addition, Mark Zuckerberg’s company will offer the ability to see fewer personalized ads for those who don’t want to pay a monthly fee.

Previously, those who wanted to use Facebook and Instagram without advertising had to pay €9.99 per month if they signed up online, or €12.99 if they did so through the iOS and Android apps. To do this, they had to add an additional payment for each additional profile they wanted to add to their Account Center, which was 6 or 8 euros per month depending on whether they added it from the web or mobile apps respectively.

According to Meta, prices for monthly subscriptions will become 5.99 euros on the website or 7.99 euros on iOS/Android. Meanwhile, additional accounts will now cost €4 online or €5 on smartphone apps, Menlo Park said.

This means that prices for ad-free use of Facebook and Instagram will be reduced by up to 40%. At the same time, payments for additional profiles will be reduced from 33.3% to 37.5%. Those who have already subscribed do not need to do anything, as the new numbers will take effect tomorrowWednesday, November 13th.

Meta also mentioned that it plans to once again consult with users whether they want to enter into a contract for ad-free access to their social networks. Therefore, on these days you will most likely receive a warning again to determine which advertising settings you want to continue.

If you don’t want to pay for Facebook and Instagram without ads, you now have another option.

In addition to reducing the cost of ad-free Facebook and Instagram subscriptions by nearly 40%, Meta has taken additional measures. While European users can still choose to see regular ads, they now also have the option to choose to see them. less personalized advertising content.

According to Americans, those who choose the option with less personalization may encounter advertising that is not entirely relevant to them. It should be added that those who prefer this configuration You will also see ads that you can’t skip for a few seconds..

Of course, Meta defends the use of personalized advertising as it is one of the most important pillars of their business. Likewise, they took the opportunity to throw a dart at European regulators. Representatives of Mark Zuckerberg noted that the launch of a subscription to use Facebook and Instagram without advertising had to meet the requirements Digital Markets Act And General data protection provisions (GDPR), but accused the authorities of making claims that exceed those provided for by the regulations.

“The changes we are announcing today meet the requirements of EU regulators and go beyond the requirements of European law. We remain firm believers that personalized advertising is the best experience for people and businesses. And because people understand that value, we expect most people to choose our personalized advertising service even with these advanced features,” the Californians said.