From January to October of this year, 20 international brands entered the Russian consumer market, mostly Asian, seeking to fill the niche of European and American brands that had already disappeared. The most represented segments are fashion, technology and electronics.
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According to the consulting firm CORE.XP, cited by Kommersant, most of the new brands come from China and South Korea (HEA, Balabala, Baasploa, Ellasay), a total of 11 chains, which increased the share of countries to 55 %.
IBC Real Estate adds that among new Asian brands it leads the fashion segment (69%). There is also demand for equipment and electronics.
Brands from Türkiye are also appearing on the market, but their share has decreased to 10%: only two new chains have appeared in the Russian Federation: Chakra and Mai Collection. The CIS countries also reduced their penetration rate in the Russian market, to 4% of the total share.
For comparison: in 2023, 22 new brands arrived in Russia, specifically from Türkiye and the EU. At that time, only one South Korean brand appeared: inni clothing and shoes. EU companies have not completely disappeared from the horizon, their share is 25%, and there are newcomers here too, for example, the Italian chains Parpa and Rinascimento and the Spanish Bimba and Lola.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
