I tried Dubai chocolate for the ridiculous price tag that everyone in Russia is talking about. What’s wrong with him

On social networks, you often see video bloggers wearing chocolate on camera. Yes, not just any one, but quite specificfrom sunny Dubai. This chocolate is produced by only one family-run confectionery, and to buy such a bar you need to try hard.

We managed to get the original Dubai chocolate bar in Moscow and enjoy it, frankly, not cheap. For a 200-gram bar they paid a little more than 5,000 rubles.but I really wanted to personally evaluate the taste and understand why there was such hype and whether chocolate was worth that kind of money.

To be objective, we also compared the original Fix with its analogue. Yes, we are already making “fake” Dubai chocolates in full swing, because there is no secret in the filling recipe. We also bought our Alyonka so that the comparison would be completely fair.

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What kind of Dubai chocolate is this?

If you’re not a fan of TikToks and reels, here’s a brief history of the phenomenon called “Dubai chocolate.”

📍In 2021, a confectioner originally from Egypt named Sarah Hamuda and his wife opened a small confectionery store where they sold treats with non-standard flavors. At that time, this was not their main business, but rather a hobby and a desire to try themselves in a new field.

📍In 2023, the couple comes up with milk chocolate with an original filling consisting of unsweetened pistachio paste, finely chopped and fried kataifi dough and sesame paste. So this delicacy would remain little known to anyone, but then the popular Tiktoker Maria Vejera is filming fateful video in which he unpacks and tries this chocolate bar.

The same video with Maria Vejera.

The unusual shape of the tile, crispy texture and abundance of filling attracted viewers so much that the video currently has almost 100 million views. From the moment he went viral on social networks, a new life began for four pastry chefs.

The family confectionery is limited in its ability to mass produce sweets, because everything is done independently, by hand. So the coveted chocolate can only be purchased through the delivery service; sales open every day at 17:00. The tiles sell out in just a few minutes, that is, seconds, so those who didn’t have time have to wait a day before the next start of sales.

The popularity of this delicacy is so high that the Russian Consulate General in Dubai has become a recommendation for domestic tourists not to agree to the requests of foreigners transporting Dubai chocolate across the border on a large scale.

In Russia, when searching for “Dubai chocolate,” marketplaces provide a fairly rich selection, but you need to look for original products. Basically, you can buy domestic analogues, which cost several times less, and in the photo they practically do not differ from the hype original.

So we bought several tiles:

▪️ original chocolate from that very tasty(5000 rubles)
▪️ Analogue from domestic confectioners (600 rubles)

The small fake tile looks exactly like the original one. Only the size is smaller.

A girl was invited as a sweets expert, whom you may have already seen in our video review of a cybertruck (look, it’s just a beast!).

Weight, smell, unpacking

Original Dubai chocolate is packaged in thick foil and a paper cuff. Upon opening, it clearly seemed to smell like chocolate; the bar was quite thick and weighty. It’s no joke, not everyone can handle 200 grams of sweets at once.

The fake chocolate bar is much smaller in size, but almost identical in thickness. The smell of chocolate is also pronounced, but there is also a slight smell of oil.

The general impressions are as follows: if you don’t hold the original and the analogue in your hands, then the creativity of domestic confectioners can easily pass for a sweet from the UAE, at least to a lesser extent visually.

Next, look at the texture and filling.

We break the tiles. What’s inside

In all the videos, Dubai chocolate produces a distinct crunch when broken, plus the filling stretches. We failed to achieve success with either one or the other. Perhaps there was no need to store the chocolate in the refrigerator.

However, there was a lot of filling. Both in the original and in the domestic analogue.

The texture of the green paste in the products turned out to be almost the same, but the smell…

If the filling of the original Dubai chocolate bar smells of pistachios, then in the Russian chocolate bar the unpleasant smell overwhelmed everything else. The impression is as if many times used vegetable oil was poured in after frying French fries.

In terms of smell, the Russian product is frankly inferior to the Dubai one.

What about the taste? Original VS fake VS Alyonka

The original is moderately sweet, but not cloying.

It seems that the chocolate with the filling should have the same taste, plus or minus. After all, as I wrote above, there is no secret in preparing the filling. However, when compared directly, the difference is very noticeable.

🟢Dubai chocolate is sweet in moderation. Not cloying, similar to a mixture of chocolate and halva. The filling is slightly viscous, with a pronounced pistachio flavor. I also think it tastes like fried dough.

🔴Russian chocolate is too sweet. If you can eat about half of the original bars without the risk of falling into a “sweet coma,” then Russian chocolate is only suitable for true sweets.

🤔 You all know our domestic “Alenka”, which has no filling at all. So, she was also included in the battle of chocolate and you know, in terms of chocolate taste, our dear Alyonka is even tastier than foreign chocolate.

Difference in results: Alyonka has a more pronounced milky taste, while Dubai chocolate is sweeter and tasteless. Now, if you take the filling from the original and pour melted Alyonka over it, you’ll get the perfect dessert.

Verdict. Is it worth 5000 rubles?

You can try it once, even for 5 thousand.

Dubai chocolate is not just a hype delicacy for TikTok, it is truly a rather original and unusual dessert. The aura is known to make it even tastier, and if you are thinking of trying it, which is what is causing all the fuss in the media space, then you can spend 5 thousand once.

Or criminals they know in Dubai can order the coveted tiles.

It’s definitely not worth starting your acquaintance with this chocolate with Russians. You are disappointed and think: “so what did everyone find in this? It’s good that I didn’t look for expensive tiles” And I will be wrong.

So if you want to try an unusual dessert or please your significant other, invest in an original Fix chocolate bar.

We didn’t regret it.