RBC learned about VK’s plans to launch a service that competes with HeadHunter

The new project will be called “Career Hub” and was developed together with Superjob. According to the publication’s source, Superjob will duplicate its own ads on Career Hub, but vacancies posted exclusively on the new app will have priority in search results. The service also aggregates job advertisements from specialized public VK pages, the number of which exceeds 22 thousand, the RBC interlocutor added.

Superjob confirmed to TASS its plans to jointly launch a job application with VK in the field of creating a new job application. The company’s vice president of strategic partnerships, Amir Sarakov, told the agency that the partnership with the social network will speed up the hiring process, which is “very important in conditions of staff shortages.”

An RBC interlocutor associated with the holding noted that VK has already concluded contracts for publishing information on open vacancies with Rosatom State Corporation, the Sibur holding, the Avilon dealer network and other companies.

According to Ru-Center expert Alexey Zamesov, the total cost of the project per year could reach up to 4 billion rubles, of which up to 400 million rubles could be spent on the technical part. VK will be able to monetize the Hub using the HeadHunter model, selling professional services, advertising and data on job offers, Zamesov believes.

Experts noted that, according to SimilarWeb, HeadHunter currently occupies the leading position in the staffing market (13.3 million unique users in October 2024), however, in conditions of staff shortages, the new project can compete with HH.

According to the July Superjob study, the Russian labor market is entering a phase of serious staff shortages due to demographic issues: the number of people between 30 and 39 years old, most in demand by employers, will decrease by 7.9 million in 2030 compared to 2019. .

The 15-29 age group will increase over the same period, but only by 1 million people. The greatest staff shortages are experienced by the industrial, construction and logistics sectors, and the average time to fill positions at all levels exceeded 30 days.

At the same time, in the second quarter of this year, the need for staff with flexible or shift schedules increased more than 2.7 times compared to the first quarter of 2024, and signs of easing tensions in the labor market. expected, according to a July Manpower study.