In 2024, the base iPhone models (iPhone 13, 14, 15, 16) will account for 42% of sales in the United States, reports the analytical company Consumer Intelligence Research Partners (CIRP).
During the same period, 13% of iPhone Plus, 19% of iPhone Pro and 26% of iPhone Pro Max were sold. Models are not listed because Apple is changing the generation of smartphones in September.
In this regard, there is another nuance in the CIRP schedule. The fact is that Apple always sells the iPhone Plus, Pro and Pro Max of the same generation, but three basic models. For example, now you can buy iPhone 14, 15 and 16 on the official website, and from January to September 2024 iPhone 13, 14 and 15 were sold.
If we compare the situation with previous years, we can notice an interesting change: the iPhone Plus in 2024 is not only selling better than the iPhone mini in 2022, but is also taking share of the base iPhones.
In addition, the iPhone Plus and Pro Max configurations account for 39% of sales, which means that many buyers are willing to pay a premium for the big screen, which is what these models are mainly bought for.
Source: Iphones RU
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