First, Google’s AI search engine is already close to mass adoption, potentially changing the way websites are ranked. Second, Google often prioritizes forums like Reddit in its search results, and some users have a dedicated “Discussions & Forums” section.
But Reddit’s newfound popularity may not be entirely coincidental. Google recently signed a $60 million deal with the platform to train its artificial intelligence models on Reddit content. There was speculation that Google might promise Reddit better visibility in search results in exchange for this valuable data.
Experts call Reddit’s growth “unprecedented.” The platform now competes with giants like Wikipedia and YouTube, and even rivals Amazon for “high-value commercial searches.”
Google defends its actions by saying they are merely responding to user preferences. Their research shows that people value other people’s experiences, so forum discussions become more visible in related searches.
Source: Ferra
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