Baltika, together with rapper Dzhigan, launched a new beer brand, Chill King. Bottling began on November 27 at the company’s brewery in Tula. This was reported to RB.RU by the Baltika press service.
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According to the company, the executive participated personally in the development of the design and recipe of the drink.
Chill King is available in two variants: Chill King 0 non-alcoholic beer with a mild malt and hop flavor and a light beer with a slight bitterness. Both varieties are available in 0.45 liter jars.
The new items will be available in Magnit stores throughout Russia in December.
In Russia, Baltika owns eight factories; The company’s portfolio includes 40 national and regional beer brands (Baltika, Nevskoye, Arsenalnoye, Yarpivo, Don, etc.) and the Flash Up energy drink. At the end of 2023, the brewing company’s products were no longer among the 10 most popular consumer goods among Russians, according to a NielsenIQ study from May this year.
From January to August 2024, retail sales of non-alcoholic beer, wine and cider increased between 22% and 60%, depending on the chain and product type.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
