MegaFon: Thursday was the most active day of Black Friday

In recent years, “Black Friday” has been stretched over two weeks, but this year it could be called “Black Thursday”, since it was on this day that the MegaFon online store recorded its peak in sales.

Thursday private 20% on all orders. Saturday took second place with a share of 16%, and Friday with 15% activity was only in third position.

Most customers preferred to pick up their orders in person, with 80% of customers opting for in-store pickup. Only 20% used courier delivery, including express services.

The peak of activity occurred at the height of the working day:

► from 10 am the number of orders began to grow
► the maximum number of orders was between 11:00 and 12:00.
► activity remains high throughout the day
► reduction in exposure activity by eight in the evening

Among the most popular products, in addition to the usual smartphones and headphones, are glass bracelets and screen films.

The most popular smartphones by brand:

1. Apple
2. Samsung
3. Xiaomi

The most popular headphones by brand:

1. Apple
2. Xiaomi
3. MegaFon brand Stellarway

The results of Black Friday exceeded the results of the 11.11 sale. In the first week, sales of smartphones increased by 17%, smartwatches by 6 times, and headphones by 5 times compared to the results of Singles’ Day.

Black Friday is a great time for our customers to buy discounted items. This is a unique opportunity for us to analyze sunlight and adjust prices and assortment accordingly for the coming year so that our offer most fully reflects the needs of our customers.

— Director of the Department for Strategy and Sales Development of MegaFon David Borzilov

From November 15 to November 30, customers could purchase not only gadgets and accessories from MegaFon’s online store, but also subscriptions, insurance and antivirus software with discounts ranging from 3% to 50%.