Indoor monitoring: how the Beeline business solution helps retailers improve processes

The Indoor-Monitoring digital tracking platform, using tags and trackers, determines the location of the organization’s personnel and assets in the company in real time. The data is displayed on interactive maps, indicating different access areas and maintaining a history of the movement of tags in the premises. Artificial intelligence algorithms are used to analyze geodata and travel patterns from asset and employee tags, and extract valuable information that helps improve location accuracy.

In addition to monitoring, the solution gives managers the ability to interact with employees based on the location of their tags through push notifications: calls for specific actions, important messages, etc. This can make it possible to manage the employment of each employee, adjust their tasks in real time and thus speed up business processes.

The system accumulates information about the movement of the tags, the time they remained in certain areas, as well as the places with the most and least traffic. A detailed analysis of such data allows the client to evaluate and improve labor discipline, optimize the internal logistics of points of sale and reduce the number of emergency situations.

In addition, tracking the movement of baskets in retail makes it possible to improve the analysis of customer behavior and optimize the display of products in the store. Thanks to data on your movement, it is possible to more accurately determine popular routes, improve zoning and increase sales thanks to more convenient location of in-demand products. This approach helps retailers create more convenient and engaging experiences for shoppers, which can drive loyalty and repeat sales.