This was much more effective than the “lucky” banana signs, which only increased sales by 5.4%.
The study, published in the journal Psychology & Marketing, tested various messages in a German supermarket for 192 hours. At the same time, the behavior of approximately 4,000 buyers was also observed.
Although price reductions have been shown to be more effective, using emotional cues may be a practical alternative when price reductions are impractical.
Source: Ferra
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