Telegram added advertising between posts in the channel’s feed, the MTS press service told AdIndex. The feature is available to customers of Marketer PRO and MTS Marketer services. Previously, ads were only shown at the end of channels.

Telegram began posting ads in the channel feed between posts.
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Advertising is available through the Telegram Ads platform. There can be several advertising units in one channel, their number depends on the number of posts not seen by the user.

The new integration type cannot be selected in the ad campaign settings. This placement occurs automatically and applies to all ad formats: text, banner, and video.

Advertising on Telegram between posts, photo: AdIndex

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Integrated advertising appeared on Telegram in 2021. Under the terms of Telegram Ads, ads are displayed on public channels with an audience of more than a thousand people.

In early September 2024, the messenger added multimedia support to Telegram Ads. You can add images in PNG and JPEG formats, as well as animations and videos in MP4 format to your ads.


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Author:

Bogdan Muzychenko

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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