Top 10 business fiascos of 2024

Among the examples of failures, Forbes cites the fall of Ubisoft’s shares to the level of 2013 (the game manufacturer bet on the release of Star Wars Outlaw, but did not play), the bankruptcy of Avon in England due to 386 lawsuits, the bankruptcy of Oracle negative of the advertising department due to losses, problems of the fashion houses Burberry due to the change of management and Dior due to the Chinese worker exploitation scandal. And there were many more similar stories.

The final top 10 of the loudest fiascos included:

1. “CrowdStrike Blue Screens of Death”: a massive outage of 8.5 million computers worldwide in mid-July due to a Windows operating system update by a cybersecurity contractor;
2. Netflix’s failure with its Team Blue gaming division: the company hired a stellar team of video game market professionals, but the studio, which never released a single project, finally closed in October;
3. Failed rebranding of Jaguar Land Rover (owned by the Indian company Tata Motors): too bold a bet among the youthful audience of electric car lovers (the company switched to them) did not justify its investments, since the “pink Batmobile “did not arouse the expected interest;
4. “Cancellation” of the Sony shooter: the technology giant invested around $400 million in the development of the debut shooter Concord, filling the game with cinematic scenes, but two weeks after the launch it had to be removed from the platform due to its embarrassing low performance. (the game was bought only 25 thousand times);
5. Boeing breakdowns: This year there was a door that fell off, a faulty landing gear, worker strikes and inspections by the FBI, the Department of Justice and the National Transportation Safety Board;
6. Ticketmaster hack: ShinyHunters hackers gained access to the data of 560 million ticket service customers and attempted to hold the company to ransom (users, by the way, did not like that Ticketmaster did not negotiate and preferred to abandon the client data with attackers);
7. The fall of the unicorn Bolt and Ryan Breslow personally, the so-called “King” of Silicon Valley and developer of a service for paying for goods in one in 2022, was one of the youngest billionaires in the world, and in 2024 he flew off the list of Forbes, asked for loans from Bolt and in the end was forced to buy back shares of the company whose price had plummeted sharply from investors who initially believed in the project;
8. The collapse of the criminal empire of entertainment P. Diddy, the American rapper and one of the most influential music producers of the 21st century, was accused of sexual violence, harassment, pedophilia and human trafficking, for which the artist’s fortune was reduced to half, up to 400 million dollars;
9. Humane AI Pin not working: AI wearable devices that caused a stir on the Internet after a cute advertising video went unclaimed: even a thousand pre-orders were canceled and refunds were issued for an amount greater than 1 million dollars (although the competitor Rabbit R1 sales also did not increase);
10. And the commercial failure of the famous racer – Formula 1 star Jenson Button created the Radford Motors company to produce high-quality cars, which turned out to be not so high quality and most did not reach users at all (as a result, After of the pilot batch, the company created a “cash back program” and declared bankruptcy).