Franchisors expect the market to stabilize in 2025

Rospatent published data for 2024, from which it appears that commercial concession contracts (this is how the purchase of a franchise is formalized) were signed 20% more than the previous year. And network aggregators (franchise catalogs such as Businessmens.ru) also confirm the growth: up to 37% in 2024 compared to 2023.

At the same time, the performance of individual companies turned out to be lower than expected: the Sushi Wok chain had problems with personnel, FitService car repair centers did not fulfill the plan to open new franchise points (by about 30% ), the Grafika chain of drawing and design schools, ArtTech, planned to grow several times, but in reality remained within the framework of 2023 indicators (and could not reach the planned revenue of 1.5 billion rubles) .

And yet, businessmen expect active growth and development in 2025. Among the factors that allow us to hope for the best, businessmen highlight the following:

• “Higher quality franchises have begun to appear on the market and confidence in them is growing” (Deus Group co-founder Anton Gaivoronsky is the owner of a high-margin franchise, about 30%, HookahPlace lounge bars, RockStar dogs Hookah Market restaurants and shops),
• “the idea of ​​adding a restaurant to the number of assets remains popular”, “our franchisees are acquiring a second and a third restaurant” (CEO of Restorator Franchising Group Eleonora Sadilova – is developing the Percini brand of Italian cuisine restaurants),
• Franchise demand in the restaurant market for high-margin concepts is growing overall and will continue to grow (this is confirmed by Gaivoronsky and Sadilova),
• the development of the franchise market for travelers will grow due to the popularity of domestic tourism (Director of the Sletat.ru travel agency network, Yulia Rudenko),
• buyers will rely “on proven concepts” that “will enter international markets” (managing partner of Sushi Wok sushi bars Konstantin Sagalov),
• “The fear and uncertainty that in previous years prevented entrepreneurs from investing in new projects are gradually becoming a thing of the past” (CEO of the Zenit-Championika football school network, Andrey Kravchenko),
• “Franchising is the best way to scale and more and more people see it as a bridge between an employee and an entrepreneur” (founder of Smoking Shop Evgeniy Romanov), “opening a franchise has become easier: it helps to avoid many of the problems.” the dangers of business” (CEO of Groom beauty salons Denis Chetikov),
• “More and more people are willing to undertake and take responsibility for their business and their team” (co-founder of the IQ 007 network of educational centers Vadim Khabirov).

Taken together, this allows us to believe in the stabilization of the market and affirm that “the franchise market will grow despite any crisis.”