Russians began brewing coffee at home more frequently amid rising prices. Demand for coffee machines increased by 30% in monetary terms and 23% in quantitative terms during the 10 months of 2024 compared to the same period in 2023, according to a study by M.Video-Eldorado, to which RB has access .RU .
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In total, during this period, Russians purchased 1.8 million coffee makers and coffee machines for a total amount of 27.4 billion rubles. Sales continue to grow due to the popularity of coffee among Russians, as well as the trend toward consumption in “to-go” format, analysts noted.
The five most popular coffee machine brands include Delonghi, Philips, Krups, Nivona and Jura. The largest market segment, 72% in money and 23% in parts, is occupied by automatic coffee makers with a cappuccino maker or built-in milk tank.
Approximately 8% of the market in monetary terms and 14% in unit terms is represented by capsule coffee machines. Drip coffee makers occupy around 4% of the market in money and 23% in units, and carob coffee makers, 14% and 20%, respectively.
Previously, coffee prices on the Intercontinental Exchange (ICE) hit a record high amid concerns about Brazil’s crop in 2025. In December 2024, ICE March Arabica futures rose to $3.48 per pound ( 0.45 kg), reaching its highest level since 1977. At 15:22 Moscow time on January 9, 2025, Arabica coffee It cost 3.2 dollars.
The expert of the corporate rating group ACRA, Anton Trenin, in a conversation with Kommersant, predicted that coffee prices in Russia are expected to increase by 20% to 25%, but sellers “will try to spread the increase” over time. throughout 2025.
Author:
Bogdan Muzychenko
Source: RB

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