Computer components ranked second with sales increasing by 384.4%. The increased interest in the modernization of computer equipment is explained by the long New Year holidays and the upcoming gaming innovations.
Demand for inkjet MFPs also increased, up 177%. These devices are in demand for scanning and printing documents, especially in universities during the winter period.
The telecom services category increased by 139.9%. This growth is associated with the active viewing of movies and TV series during the holidays. At the same time, demand for hand vacuum cleaners increased by 128%.
Apple headphones increased by 69.9%. Especially AirPods 4, which was released last year, has become a popular gift choice. Smartwatches and bracelets also saw growth, with sales increasing by 106%. These gadgets are among the most popular gifts due to their versatility.
There was also an increase in combined stove and television sales. The growth in sales of 51-55 inch diagonal TV models was 38.8%.
Source: Ferra
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