RB.RU learned from entrepreneurs and senior managers what Niches will be relevant to business in 2025. Among them are the introduction of artificial intelligence (AI), business analysis, online psychology and organic products.

What niches will be relevant to business in 2025: electronic commerce, AI, Psychology
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Artificial Intelligence Bet

In 2025, companies that implement Ai in adtechRB.ru said SEO TI platforms intelligent search for customers “KNE” Business “Denis Zaichenko de Business.

According to him, the Russian market experiences a shortage of advertising channels after the game of large platforms, such as Facebook*, Instagram* and Google, which leads to an increase in the cost of attracting customers and increasing competition, which means that marketing costs are growing.

“In the context of digitalization, companies are forced to optimize sales and advertising campaigns,” says Zaicenko.

Director of the Operational Directorate of Tek-Torg JSC Evgeny Karasev He says that in 2025, the new promising niche for business will guarantee the security in the implementation of AI due to an increase in the number of incidents in this area. Another niche for business development is confidential calculations, you can add it Business analysis management on the basis of AI.

“The question of the speed of decision making, including non -obvious and in a large amount of data, is always relevant. In addition to speed, the development of technology allows you to reduce operating costs for commercial analysis, ”added Karasev.

Founder of the Invoice Communication Agency Lab Daria Faschevsky He believes that a promising niche can be the training of AI and associated consulting activity. According to her, in Russia, about 40% of small and medium -sized companies have used in their operational activities, and more than half of the largest Russian companies have introduced AI in at least one of the commercial functions. Fashchevsky added that all those who introduce AI need decisions on the integration of artificial intelligence into commercial processes based on economic solutions.

According to Zaychenko, in general, the IT industry in 2025 is one of the most promising due to the current state support, which includes tax benefits, subsidies and subsidies. This significantly reduces financial risks and stimulates investments in research and development, and the participation of new companies in acceleration programs provides access to knowledge and contact networks, facilitating access to new markets and attracts partners, he adds.

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Profitable Fintech

According Economist Konstantin Tserazova, The most promising investment area in 2025 will be Fintech As a catalyst for the spread of robots in banks and brokerage companies.

“Classic banks and brokerage companies will face a matter of survival in conditions of growing competence of digital communications. To preserve its role, the classical financial sector must be transformed, ”says the economist.

Crazov added that in 2025 it would be profitable for investors to invest in new promising companies in Fintech.

“The competent introduction of innovations will cost more than oil. One that will have access to the most advanced discoveries that give FintechYou can guarantee a strategic advantage in the new world economy in which many years of foundations change, ”he said.

According to The Economist, the Blockchain and AI need digital banking and brokerage services to completely reveal the potential. “We will see the rapid growth of the digital financial asset market (TSF) in Russia. Until now, it is possible to set the incredibly strong underestimation of the CFA potential to obtain capital access, ”believes the economist.

Public business

Another niche is beneficial, this Investments in peopleCALLA CERASE ATTENTION.

“Style, sociability and human creativity are inaccessible to Neuratos. The AI ​​itself was created by a person, and the next key innovations will also be made by people. Some of these discoveries, no less interesting than AI, we will see in 2025, ”concluded the economist.

Faschevsky of Invoice Lab adds that they can win and Online psychologists.

“Now the level of anxiety, stress and, at the same time, attention to my inner state, to build a balance between working and personal life is only growing. For the successful development of business in this area, it is important to pay attention to the quality of services and service, as well as technological solutions. It is those that can offer high quality solutions that can occupy their niche in this rapid market, ”she says.

Electronic commerce

In 2025, a promising niche for small businesses will remain Electronic commercethink Head of the Solomka Dmitry Zakharyev agency.

“Everything related to niche products, local manufacturers and convenient delivery services will be especially demanded in Russia,” he says. The delivery services will remain at the top of the demand, including the messaging service. Another possible address is to work with organic products. Zakharyev also observes the work prospects in the field Cybersecurity Due to the growth of cyber attacks, data leaks and the search for solutions to protect their information.

SRO (product director) Yandex goes to business ekaterina nikitin Indicates niches associated with cooperation with Asian countries and BRICs. According to her, the customers of the “business trips” of Yandex go to the business platform in 2024 more frequently, traveled to business trips to Asia and the East, to China, Vietnam, India and Iran.

“It is there where entrepreneurs begin to build strong commercial ties: they locate production and, on the contrary, export their goods there. This trend in 2025 will continue to adhere for retail sale, especially the Fashion Directorate. These businesses are distributing more and more goods through large electronic sites and digital channels, which simplifies the entrance of the market and can minimize the costs of creating their own infrastructure, ”believes nikitin.

The construction of new logistics chains between Russia and these countries allows small and medium enterprises to assume the role Load transport intermediaries and organizers between large Russian companies and Asian manufacturers.

Data display

General Director of the Russian Ti Company “Grafteh” Peter Vasilenko He believes that one of the 2025 trends will become Data display In the context of growing information flows.

“It is more difficult for people to perceive information in the text version, even if established in a spacious and understandable document, but 10 pages,” he said.

In addition, the demand for a relatively new product of the collaboration of visual thought is the growth of online dogs, says Vasilenko.

“After the item of the western suppliers of the Russian market, the demand for these instruments has only increased, and are now used not only by new companies and small businesses, but also by large corporations, state institutions and companies in the oil sector and gas. “, He says.

Another promising niche in 2025 can become Ecosystem products creation.

“The main challenge for the Russian market for graphic editors was the support of technical file formats created in foreign products and are now inaccessible due to sanctions. The desire of national developers to create solutions that can maintain a variety of formats has become an incentive for the appearance of graphic editors of ecosystems in the market, ”Create Vasilenko believes.

* Meta corporation recognized in Russia an extremist organization and is prohibited

Author:

Ekaterina Strukova

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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