According to Canalys, Apple’s market share in the Middle Kingdom dropped to 15 percent, while Huawei’s share reached 16 percent and Vivo continues to lead with 17 percent. iPhone sales in China fell from 51.8 million units in 2023 to 42.9 million in 2024.
As analysts emphasize, Chinese brands compete with Apple due to their advanced features and competitive prices. At the same time, despite US sanctions, “Huawei achieved impressive growth in 2024, increasing smartphone shipments by 37%.” Vivo also continued its growth and further strengthened its position in the market.
Apple’s shipments in China fell by 25% in the fourth quarter of 2024. In this regard, the report’s authors note that Apple CEO Tim Cook “made several trips to China to resolve this issue.”
“However, many Chinese consumers prefer domestic brands that better suit their preferences and offer better value for money. The Chinese government’s policies also influence the market and they prefer local brands such as Huawei and Vivo,” Gizchina writes.
Source: Ferra
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