The demand for magical attributes in Russia grew by a third (34%) in 2024 compared to the previous year. The conclusion was arrived by the Aton analysts, one of the main online cash desks in Russia. I familiarized myself with the RB.ru.
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In particular, the demand grew in glass balls (in 146%), biolocation frames (93%), alien (68%), voodoo dolls (66%), blast stakes (51%) and pendulums for biolocation ( 21%). The demand for tarot letters remained at the previous year, and in black candles decreased by 18%.
The most popular product in 2024 was a set of runes. Its participation in sales in the category amounted to 32%, and the number of purchases increased by 11%. The most expensive magic attribute was the shamanic tambourine, whose average price amounted to 4.1 thousand rubles. It is noteworthy that the demand for this esoteric tool has grown almost double (+95%).
On average, the esoteric set in 2024 was bought for 9.4 thousand rubles, which is 10% more expensive than in 2023. The study was carried out on the base of depersonalized sales data of 5.3 million checks for 2023-2024.
On January 23, Forbes, citing MoneyPlace data data, said that in 2024, fortune card sales, including Tarot, and several fortune manuals increased to Ozon and Wildberries by 500 million rubles, to 1.9 billion rubles . This is one billion more rubles compared to the 2022 indicator.
The same day, a bill was presented to the State Duma on the prohibition of the advertising of the services of the tarologists and about the blockade of resources offered by these services. The author of the initiative was the deputy director of the Policy Committee Information Information of the State Duma, Andrei Svintsov.
Author:
Anastasia Lipchanskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
