The Initiative Internet Development Fund (Fria) has increased participation in the brand company of Brandquad (Brand Kavad LLC, the Saas system developer to create and analysis of content in electronic commerce) from 25.23% to 29.74%, RB .ru. The growth of the action occurred at the bottom of an increase in the authorized capital by 6%to 45.9 thousand rubles.
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At the same time, the actions of other participants were reduced: the co-founders of Philip Denisov (up to 16.14%) and Konstantin Shishkin (up to 13.79%), LLC MM-STRST (up to 7.43%) and LLC itself ((32.89%). The increase in capital was recorded in the Registry of Unified Legal Entities of the State on January 24, 2025.
As Ilya Korolev, Manager of the Ilya Korolev Frius portfolio, he did not explain not on new investments, but about carrying the structure of the “normal” owners.
“In the fall of last year, we launched the restructuring process: the division of Brandquad assets with direct property in Russia and France. It was then observed that the change in the size of the cold fraction in the capital of Brend Quad LLC is temporary, the parameters of cold participation in the LLC will be carried out original at the end of 2024, at the beginning of the beginning of the beginning Of 2025, which is now happening, the technical process of bringing the structure to normal “is underway,” said Korolev.
Denisov in a conversation with RB.RU confirmed that changing actions is a technical moment and the continuation of business restructuring, began in September.
Brandquad was founded in 2015. The main product of the company is a platform that collects and stores information on goods, monitors its relevance and allows you to automate the process of placing goods in any sales channel. In September 2024, the French company, which previously belonged to 100%, completely left Brand Kavad LLC participants.
On September 12, a foreign structure transferred an action to the founders, and on September 19, the last 35% began to belong to LLC itself. As a result of the transaction, the participation of Fri Invest LLC (cold structure) decreased from 30% to 25.23%. The RB.RU Foundation said the change “is temporary and happened as part of the business restructuring: its division in the international units and Russians necessary in the current realities for effective and safe work.”
Denisov told RB.ru that changes are not related in any way to sanctions. According to the co -founder, only the separation of assets took place formally: the Russian company operates in the Russian market, French in Europe and customers remain in both markets. The businessman added that this is a very positive news for the company, since different units now does not affect the work of the other.
Brandquad has not yet clarified the destination of the French partner’s investment: BPI France Bank, which in 2021 invested 1 million in international development.
Author:
Ekaterina Strukova
Source: RB

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