The demand for exotic alcohol in Russia grew by 93%

In general, alcohol sales, which are associated with other countries, in 2024 increased by 93.1% per year in kind and 53.8% in Nilsen monetary analysts.

The demand of the Georgian Chacha last year increased by 61% in kind and 56.9% in money, for French Calvados, by 13.2% in kind and 15% in Monetary. Italian Gropps sales increased by 11.7% in parts and 16% in money.

In addition, not all categories of exotic alcoholic beverages showed positive dynamics in 2024. For example, Moonshine demonstrated a decrease in sales: in 3.7% in kind and 1.2% in Monetary.

In the last two years, several Russian companies launched the local production of SUJ, the secretary of the Alcopry Guild Andrei Moskovsky told Kommersant. Since the domestic drink costs the cheapest consumers than an imported original, the demand continues to grow, explained the expert. According to him, the Suj prices produced locally in specialized stores begin from 270 rubles per bottle of 375 ml, while the cost of imported products begins from 750 rubles per 360 ml bottle.

Although exotic drinks for the Russian market demonstrate the growth of sales, niche products are still, the head of the strong direction of alcohol Ruslan Bragin said to the publication. At the same time, he noticed the growth of the sales of Abkhaz Chachi in 130% compared to the previous year

In mid-January, Bakardi Rus and Kampari Rus, the supply of Bacardi, Oakheart, Aperol, Cinzano and Campari, announced 5-20%, delivered in Russia. As reasons for the price increase, suppliers called the weakening of the ruble and the growth of special taxes in some types of alcohol.