The Internet market and medium -sized companies in 2024 increased by 23% in monetary terms in relation to 2023, bank analysts calculated for entrepreneurs “point”. This was informed to RB.RU in the press service of the credit institution.
Author:
https://rb.ru/author/mihail-zlenin/
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According to the “advertising point” service, the growth was due to an increase in the costs of existing customers, while the number of new advertisers increased by only 3%. The key segment players in 2024 were Yandex.Direct, Vkontakte, Avito and Telegram, and among the aggregators: Elama and Click.ru.
Six market leaders together occupy a 65%share. At the same time, the absolute leader is Yandex.Direct, which represents 35% of advertising budgets, which is four times greater than the nearest competitor indicator. The “points” analysts said that the Internet advertising market in Russia is limited by accessible teams, and after Google Departure, Yandex.Direct had no direct competitors.
The credit institution caught attention to the fact that small and medium enterprises increasingly use Telegram advertising, where it finds offers at more affordable prices. The number of advertisers in the messenger during the year increased by 87%, and the average control of advertising decreased by 12%, ascending to 15 thousand rubles in 2024.
In 2024, advertising and media agencies (16.2%), IT companies (11.4%), stores and markets online (7.8%), as well as educational companies (7, 2%) and construction companies (6.6%).
Author:
Mikhail Zelenin
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
