Flowwow Flowers Marketplays began delivering sex toys

“The idea of ​​selling sex toys corresponds to our company’s strategy to give joy. Such products increase mood and quiet people, which is especially important in difficult periods, and can be a gift for a close person and for himself, ”said Irina Tatarinova’s director.

According to her, the company wants to discredit stereotypes around this category, “demonstrate that sex toys can be aesthetic and their use has no schedule.”

Flowwow plans to work with store chains, which will guarantee consumer safety and guarantee quality. Among the first partners on the platform is Intimeshop. In addition, the company collaborates with the Twinby allocation service and other companies, “whose customer base is interested in the category of sexual welfare,” said the statement.

In the first year, the company plans to win around 50 million rubles in adult products. The target audience of the new category of goods in Flowwow is considered by young people (mainly women) from 18 to 35 years old living in more than millions of cities.

Now Marketplace is delivering sex toys in Moscow, but in the future he plans to attract couples in other regions, as well as “develop a new functionality,” according to the report.

According to Yandex Card, at the beginning of 2025, the number of sex stores in most Russian millionaire cities decreased by 7.8%. The experts surveyed by Kommersant said that the Russians began buying adult products in markets or in network cosmetic stores more frequently.