Rage for social networks like tik tak or Instagram this goes way beyond the functionality they were originally designed for. Although they are still platforms whose main purpose is to share photos and videos, they have expanded in a way that has begun to influence other tools. One of the most striking cases, according to Google, occurs with traditional search engines.
In a recent appearance on Brainstorm 2022event organized luck, prabhakar raghavansenior vice president of Google, admitted that the young are increasingly turning to TikTok and Instagram for targeted search. And that’s no small detail, as for the first time, Mountain Viewers are facing a “threat” from apps they don’t typically directly compete with.
“Young people do not come with certain expectations. […] According to our research, almost 40% of young people looking for a place to eat do not use Google Maps or a search engine. They lean towards TikTok or Instagram. So think about it, the journey starts differently than before, visually richer,” explained the head of the California firm.
However, Raghavan did not elaborate on what steps Google could take to try and win over the interest of a younger audience that prefers other search platforms today. His statement makes it clear that the Mountain View giant himself is aware that your applications are no longer a gateway for those who call themselves “new users” of the Internet.
Could TikTok be the next Google?
Be careful, this doesn’t mean that TikTok or Instagram will make Google obsolete as a search engine, as well as the company’s other tools. At least not in the short term. But it confirms that social networks they take over space overwhelminglyAnd the numbers confirm this.
In the case of TikTok, ByteDance managed to surpass Facebook and Instagram in the number of hours spent by its users. According to a recent report, the viral video platform achieved a total online time of 29 hours, clearly outperforming its main competitors.
On the other hand, the social network will also seriously target the video game industry. In May, it became known that TikTok would learn add mini games so that users can play and stream their games at the same time. If successful, this could be an important new element that will continue to gain the interest of millions of users.
With the conquest of social networks and the future interest in video games, Will search tools be your next target? Today it is very difficult to say, but the data published by Google opens up a very interesting panorama for analysis in the coming years.
Either way, TikTok still has a few troubling issues to address. Among them are disturbing viral calls that have already claimed the lives of minors. And while steps are being taken to change its algorithms and restrict certain content, it still has a long way to go.
Source: Hiper Textual
