Great Ross Cowards and a rule in the Kit: Bellya’s sales have grown up in the markets before February 14

In total, from January 31 to February 13, 873 thousand products found by customers at the request of “panties” in Wildberries were sold. The average check amounted to 700 rubles.

The most popular product in Wildberries in this category was a set of boxer gifts for men in a package that resembles a condom packaging. Inside there is a rule, four pairs of Chinese panties and a condom. The gift is equipped with the registration: “I wanted to give you” Bentley “, but there was only enough money for …”

In the last two weeks, the seller has sold 6 thousand sets of this type for almost 10 million rubles. The entrepreneur has a greater success and is already marking the goods before February 23. The set appeared on sale in June and during this time he collected 74 thousand criticisms. From December 1 to January 14, IP sold series of 21 million rubles, one of the sales peaks occurred on the eve of the New Year.

There was a remarkable increase in the demand for panties in Lamoda: in two weeks of February, sales increased by 32% in relation to the last period of two weeks, reaching 161.4 million rubles. According to Moneyplace, a few days before February 14, cowards were missing: their number in stores decreased, so sellers increased prices.

In Lamoda, the most popular were the great Russians with the corresponding registration in the elastic band. The seller of these cowards took the first 10 seats at the top of the most popular products in this niche. Only for the cowards who got into the top, in two weeks he helped 25 million rubles.

Among the women’s panties, classic and leopard slippery with a high waist were led.

That with gift socks

According to Moneyplace, sock sales in Wildberries two weeks until February 14 grew 46%, to 359 million rubles. Sales reached 775 thousand pieces, and the average check: 464 rubles. The greatest demand was 10-12 pairs of high male socks. In Ozon, the increase in the demand for socks amounted to 25%, up to 82 million rubles, 148 thousand pieces were sold in total. In Lamoda, the most popular are Adidas’s socks in two or three peer packages.

“The demand for goods related to gender vacations is different from the emotion of the New Year. Main purchases usually occur three days to two weeks before vacations. For example, before a male day, the activity of buyers increases from February 10 to 20, and until Women’s Day, from February 22 to March 5. A particularly remarkable increase in interest in the last week is observed before February 14. If the product belongs to the brand category or is sold at a high price, then sales can start a little earlier. The most affordable products are bought more frequently on the eve of the holidays, ”RB.RU told Seller24.

The independent public relations consultant Denis Goldman says that on the eve of gender vacations, such as February 14 and 23, there is an increase in interest in original and non -standard gifts. “The statistics of previous years confirm the tendency to increase interest in the original gifts. Ramos of sausages, fish and alcohol became popular several years ago as an alternative to flowers. They are regularly dispersed before February 23 are often broadcast in a brutal style, ”said the expert.