After the game of western brands, Russian buyers began to get used to local networks. In the mass market with an average control of up to 3 thousand rubles, transactions with a 5.3% participation in 2024 became the family network, which sells the remains of past collections, Kommersant writes with reference to the Sberunalist data.
Author:
https://rb.ru/author/mariya-rudnickaya/
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According to them, the proportion of the retailer without (created on the basis of Sinsay) in the segment of up to 3 thousand rubles amounted to 3.9%, the Russian manufacturer of clothing Gloria Jeans – 3.1%.
Family also had a significant proportion of transactions in the average price segment (from 3 thousand to 5 thousand rubles) – 3.5%. In the average segment with an average control of up to 10,000 rubles, the advantage was the lime (4.2%) and family (3.7%).
Among the online sites in all segments, the first lines were taken by Lamoda Marketplais. In the mass market, its share amounted to 3.6%of all transactions in 2024, in the average price segment-5.1%, 6.7%in the middle.
Lime entered the list, while positioning himself as Russian Zara, said Ilya Yaroshenko, general director of the Boon Network. After the departure of the Spanish retailer of Russia, the demand for goods of a similar level in the country was preserved. The popularity of the family source in the market explained by the fact that now consumers began to buy clothes less frequently and are ready to buy things of old collections.
Author:
María Rudnitskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
