The small studies digitalization platform of Fitness SportPriority attracted 15 million IGR rubles

A section of 15 million rubles during the investment round was transferred in February. The participation of the cold in the company’s authorized capital increased from 7% to 18%.

“The section of 15 million rubles according to the subsequent money (the cost of the company, taking into account the money of the investor invested in it) of 120 million rubles. As a result, the proportion of the cold reached 18%, ”was told in the background.

Sports priority digitalization platform and IT support for sports clubs and coaches with a payment acceptance function. In September 2024, I have invested 5 million rubles in a startup. In exchange for a 7%participation in capital.

“We greatly appreciate the company’s dynamics in the” Freei accelerator “(an increase in income in 2 times and paying customers 1.5 times), that the team took place in September of December 2024, Therefore, we proposed the next round.

According to the IIF representative, the market has an “inconsistent” segment of micro, small and medium -sized fitness studies, which need not only the automation of the schedule, but also the receipt of payments. Sportpriordity receives from fitness clubs using their decisions, subscription payment, additional income in the form of commissions to pay subscriptions and certificates and some other payments.

The funds will be aimed at MRR growth (an increase in regular monthly income), attract new users and finish the functionality of the platform to work in deduction.

The “Unified Sports Subscription” (ESA) was created in February 2017. As of October 15, the company belonged to Alexei Yanzin and Igor Samokernov (46.5% each), and another 7% were in the cold. The net start loss in 2023 amounted to 645 thousand rubles, the income doubled, 3.7 million rubles.