The prohibition of markets to impose discounts that appeared in the new version of the bill in the economy of the platform will help sellers to return control over prices, experts interviewed by RB.RU believe. Now the vendors are losing their positions if they refuse to participate in sales.
Author:
https://rb.ru/author/mariya-rudnickaya/
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What happened
Sellers in the markets may establish a prohibition of discounts for their products, it was reported that Vdomosti was reported on February 17 with reference to the final version of the invoice package to regulate digital platforms. The officials suggested prohibiting aggregators to block the personal account or goods cards, reduce the rating or worsen the card position in the search results for vendors who refused to discount their own cost or market expenses. Sellers may also establish minimal prices, below which the cost of goods cannot be reduced.
Wildberries said they have already implemented options for which sellers can administer the participation of assets in shares. For example, sellers can establish a minimum price and block the participation of products in automotive action, said a market representative.
The sellers themselves requested the Federal Anti -Ponopolio Service (FAS). The sellers complained that in autumn, the markets began to include goods in the sale without their knowledge, and the refusal of participation received little time. On February 4, FAS ordered Ozon and Wildberries to develop a transparent discount mechanism until the end of the month, which will act only with the consent of the vendors.
What experts say
If the amendments are approved, the control over prices will finally return from the markets to the sellers, Anna Kashnitskaya, founder of the Unisimka startup, which sells and Yandex Market, told the RB.RU ESIM modules for Android smartphones. According to her, now online platforms are forcing sellers to reduce goods prices, even if they are not ready for this and this can lead to losses.
“The platforms impose discounts, and given their position and monopoly control over audience coverage, markets force sellers to reduce prices in other places: their own sites, partners channels and other markets. This leads to dumping and a decrease in the margin, since it becomes almost impossible to increase the price of goods. An attempt to increase the cost in the markets leads to a decrease in the number of goods and the exclusion of internal actions, ”said Kashnitskaya.
Regulators have always had questions for the markets that were forced to sell, says Anna Malesheva, lawyer of the Antimonopoly and State Order, Yuk Lemchik, Krupsky and partners. However, it was not easy to regulate this, because for a long time the activities of the markets and digital platforms were “prohibited,” he added.
The new amendments and the FAS warning to markets are aimed at “protecting business interests in terms of the development of healthy competition of goods based on consumer reviews,” said the expert.
With the participation of Ekaterina Strukova
Author:
María Rudnitskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
