Vkontakte beat YouTube in terms of advertising budgets for bloggers

According to them, another 15% of the influential marketing market was on Instagram*, about 10% in Telegram, Rutube, classmates and the Yappy vertical video service. In general, market volume last year in Digital Church was estimated at 44 billion rubles, one year per year it increased by 37%. This corresponds to the evaluation of the Association of Bloggers and Agencies (ABA), which was published in January.

Not everything is so soft. Digital Church pointed out that the 37% figure reflects the minimum threshold, since a significant part of the gray segment income does not take into account. Despite the confident growth of the Russian sites, the advertisers available on the main foreign resources, added to the agency, cannot yet provide advertisers.

According to him, the most popular formats last year were exclusive vertical videos. Horizontal videos took second place, gradually lose their demand due to the growth of vertical videos. The following are photographs, text publications, stories and transmissions.

Forecast. According to Digital Church, the main part of the influential marketing market will continue to occupy family and children bloggers, who, due to their high participation and relevance, remain attractive to the audience.

• YouTube’s work in Russia has slowed down since the end of July. Roskomnadzor explained the problems that appeared in the service of the service because of the fact that Google “stopped supporting the infrastructure of its storage servers in cache in our communication networks.” The company denies participation in YouTube failures.

* Meta and Instagram and Facebook included in it are recognized as extremist organizations and are prohibited in Russia.