According to the content, the studio negotiates with famous creators to find the opportunity to find their own worlds, change the environment and add content, including branded.
The popular change for GTA 5 proved the demand for such opportunities: thanks to this, the game continues to be one of the leaders in Twitch and acquired its developers in Rockstar 2023.
Unlike Roblox, there are paid subscriptions and in -game objects that can already become the basis of a complete economy.
Although the previous Rockstar avoids advertising by changing real brands with parody, analysts believe that the company can change the approach to pay $ 2 billion.
Source: Ferra
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