In 2024, the number of Avito applications in the purchase of ready request for orders (PVZ) increased 20 times a year for the year, it is deduced from the study of the company made at the request of Forbes. The average cost of the finished PVZ business amounted to 1 million rubles.
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Above all, the demand for the purchase of Ozon PVP (+75%), Wildberries (+28%) and Yandex Market (6%) has grown. In absolute numbers, the number of search consultations for the purchase of Ozon PVZ was 140 thousand Wildberries – 94 thousand, Yandex Market – 60 thousand.
Multiple growth in subjects. In the regions, Karelia residents showed the greatest interest in the opening of PVZ, where demand has grown five times. The following are the Republic of Mari el (+237%) and the Irkutsk region (+174%). In Moscow and the region, the growth of demand was 32%, in St. Petersburg and the Leningrad-44%region, says the Avito study.
According to Data Insight, last year, the PVZ number of the three largest markets has increased by more than a quarter: for Wildberries, the growth was 37.9%, at 45.5 thousand points, for Ozon – 25%, up to 55 A thousand, for Yandex Market: 31%, up to 12.5 thousand.
On the subject: how to enter the upper part of the Ozon search results
Simple scheme. Ilya Dudkovsky, director of Avito Business 360, explained the popularity of Russian Russian Russians for the fact that this is a business “with a relatively low entry threshold”, an understandable process and guaranteed income. In addition, in the market “there are many offers of those who, for several reasons, decided to sell the current PVZ,” he said.
What slows the market? One of the important commercial problems is the continuous shortage of personnel. According to experts, more than 1 million employees are missing, writes Forbes. In this context, the average employee salary during the year increased by 18%, to 65 thousand rubles per month.
In early February, Ozon began to issue a mortgage for the acquisition of commercial real estate. Both Ozon partners and other legal entities and individual businessmen can take a loan. The maximum mortgage period is 15 years, the loan amount is 1 million to 300 million rubles with a minimum initial contribution of 30%.
Author:
Anastasia Kossakovskaya
Source: RB

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