The expert explained how Ozon was able to advance Wildberries in the ranking of the largest Runet

“There are really points where Ozon is significantly ahead of Wildberries. First, this is the development of financial services. According to Fintekh Ozon, quite ahead. Ozon is also a leader and is significantly ahead of Wildberries in terms of sales of advertising services. Wildberries then began to develop this address and even taking into account the association with the Russ is still significantly lower than Ozon in this indicator, ”said Burmistrov.

He also noted that Ozon has a slightly broader range than wild knobs. Burmistrov believes that it is difficult to evaluate the remaining parameters, since there are still no relevant financial indicators: “In 2023, wild edges were profitable, Ozon is not profitable. In 2024, until now, neither Ozon nor Wildberries have completely revealed financial indicators, therefore, we cannot classify in this indicator.

Count characteristics. According to Burmistrov, any qualification that is formed according to the evaluation parameters is always subjective. At the same time, Infoline Analytics in its qualifications classifies the company in terms of billing (GMV) or other “understandable and measurable quantitative parameters,” added the expert.

Burmistrov says that Ozon is a public company, so its cost can be estimated through capitalization and, in the case of wild knobs, “there is always a certain scope for fantasies.” “In general, from the point of view of the cost of business, Wildberries should now have been more expensive than Ozon, based on the scale,” concluded the general director of Infoline Analytics.

• Previously, Ozon took second place in the ranking of larger Runet companies according The ranking was $ 6.6 billion.