Experts predicted a decrease in the discoveries of regional shopping centers in 2025

New shopping centers will appear in Barnaul, Kursk, Chelyabinsk, Krasnodar, Makhachkala, Nizhny Tagil, Rostov-on-Don, Kislovodsk, Mikhailovsk, Magas, Vladivostok, Sochi and Novosibirsk. In 2024, 28 regional shopping centers with a total area of ​​324.6 thousand square meters won in the country. m., an indicator in 32% exceeded the entrance in 2023.

What caused a decrease in discoveries of the mall? The growth slowed due to the high key rate of the Central Bank, since the loans rose in price, the KMWP Polya Afanasyeva consulting company, head of the consulting company, explained to Kommersant. According to her, the construction of regional shopping centers has been reduced in recent years: in 2017-2021, the average annual volume of retail space was approximately 515 thousand square meters. M, and in the last three years, fell to 173 thousand square meters. metro.

Not just a key rate. In addition, new shopping centers face the fact that they have many free facilities. At the time of opening, the participation of free premises in them is 20-50%, over time it decreases to 7-9%, but this is even higher than the average market indicator, says Pavel Lyulin, vice president of the union of shopping centers.

Andrei Shuvalov, head of the CMWP Marketing Research Department, explained a large number of free premises for the fact that many shopping centers adhere to the “maximization” of the rental rates and have been negotiating with potential tenants for a long time , and the squares are empty. In addition, only the mall entered the market has to compete with long -term torgnts, added Lyulin.

Forecast. Experts are waiting for expansion to the regions of Asian brands. At the hands of the shopping centers, the return of foreign brands can also play the Russian market: many owners of shopping centers count, since foreign brands attract traffic, the Real Estate Agency Core.XP.