“Read Gorod-Bookwood” launched a line of cosmetics and jewels

The products focus on girls from 7 to 14 years and is in the average price segment. The general director added that in 2025, products were also launched under the Bookvalno brand, including buyers, soft toys and socks. At the end of last year, sales of stationary products Yoi and Schiller began, which, according to Brychkin, brought 580 million rubles.

Focus change. “Reading Gorod-Bookwood” plans to increase the participation of STM products in the structure of the product segment not online “for an additional margin,” Brychkin explained. According to the network development strategy, by 2028, the proportion of sales of STM-Tovarov should reach 62%, which, according to the superior manager, will allow to receive an additional gross income of more than 3 billion rubles. According to the Network, in 2024, book sales represented 57% of network revenues (15.9 billion rubles) and 43% (12.2 billion rubles) for goods not online.

• The “Read Gorod-Bookwood” network has more than 690 stores. The beneficiary of the network is Oleg Novikov, co-owner of the largest editorial group EKSMO-AST in Russia. The revenues of the network consolidated in 2024 amounted to 28.1 billion rubles, which is 1.3% less than in 2023.
• At the beginning of February, the Bank Post study showed that the Russians increased their expenses in libraries by 16%. Analysts revealed that Russians buy educational literature, works of art, as well as popular scientific publications, magazines and calendars in bookstores. At the same time, women turned out to be the most active buyers, ascending to 73% of the total.