Problems for Tiktok? An independent application will soon appear on Instagram coils

Instagram will be prepared by an independent coil applicationTo compete even more with Tiktok. This is reported InformationWhich confirms that Adam Moseri, the head of the social network, told the plan to his employees this week.

As published, the intagram intention is to withstand Tiktok and take advantage of the stormy gift that the BYTEDANCE application occurs in the United States. While the popular video platform continues to function in North America, despite its ban, its problems did not end.

With the arrival of Donald Trump in the White House, Tiktok received an extension of 75 days to sell his American subsidiary and reduce his ties with China. However, it is unclear that this will happen. And in the finish line, they will sharpen the claws to try to capture a large mass of users that their opponent unites, or at least guarantee that the coils are more attractive to those who use Instagram periodically.

At the moment, it is not known how advanced the development of an independent application for instagram drums. The report indicates that it is part of the initiative called Ray project And that among the main goals will optimize its algorithm recommendations for the content and expand the volume of video to 3 minutes.

On Instagram coils will soon appear its own application

The meaning that is not yet clear is whether Instagram intends to launch its application dedicated to the coils only in the United States, or it raises it as a global version. It is also not known if the intention is to eliminate the visualization of this type of video of the main application of the social network so that it is connected exclusively in photographs and stories.

Be that as it may, this is not the first time that Mark Zuckerberg is trying to receive income from a complex scenario that Tiktok is faced with. For example, in January Instagram presented EditingVideo editor for iOS and Android, which is nothing more than a shameless copy of Capcut, which, like Tiktok, belongs to ByTedonce.

According to rumors, the new application for drums on Instagram will not be the first goal to encounter the Chinese platform. In 2018, the company of Tsuckerberg, which was still called Facebook, introduced the clone of Tiktok LassoNevertheless, he never received traction as an alternative to the Chinese use and was stopped only two years later, during the first months of the conclusion of Pandemia.

There are coils A very important part of the Instagram strategyAnd therefore, it is not surprising that Meta seeks to get them even more than juice. Let’s see if the launch of a special client will allow the adoption of those who prefer this content format and prefer to consume it, not related to the rest of the social network.