From the startup Fitstars, in which the model Elena Perminova invested, a business angel came out

The agreement was closed on February 24, 2025. Baeva belonged to 2.12% in the legal entity of the service. For the first time he entered the capital of the company in November 2021 as part of an investment round, having received 0.91%. The investor increased its participation in October 2022 to 1.91% and in July 2024 it took it to 2.12%.

The participation of the main beneficiary Ilya Kapustin after Eccita Baeva increased from 63.97% to 66.09%. Kapustin refused to comment on RB.ru changes in the structure of the owners. BAEV did not respond to the RB.RU application at the time of publication.

Using public squad multipliers, a startup can be estimated at 860 million rubles, RB.RU explained to FG Finam Leonid Delitsyn “the discount” The discount cannot be introduced, since the Russian company, unlike the American analogue, is profitable, “added the expert. In 2021, the startup was estimated at 500 million rubles.

In October 2021, Fitstars attracted the investment (the quantity was not revealed) by Vsevolod Baev, former president of AK Alrosa, Andrei Zharkov, business angel Evgeny Larionov, former owner of the National Reserve Bank, Alexander Lebedev, Elena Perminova models (was Lebedev’s wife), private investors Aleksey Rzhvetsev Yy The vete Alexei Chebotarev. This was written by the “Russian Ventura” profile channel. Some investors were partners of the Investment Fund of the Dome Foundation.

According to the results of 2021, the Startup revenues amounted to about 96 million rubles, and at the end of 2023 it was already five more times: 530 million rubles. Ilya Kapustin told Forbes that she plans to help another 1.2 billion rubles in subscriptions and sporting articles in 2024.

In June 2024, a private investor of Rzhevtsev, who invested with Bayev, was left as the project, and in October 2022, former Alrosa president Ak Zharkov.

Parsek LLC participants on February 24 remain Vera Vasilieva (has 14.04%) and Evgeny Larionov with 9.45%. The Elena Perminova model, as before, is 4%, and the co -funder, sports teacher at Mikhail Prygunov – 3%. In addition, Alexei Chebotarev has 2% and Oleg Larionov – 1.42%.

Kapustin, along with a partner, sports teacher at Mikhail Prygunov bodybuilding, received a project from the author of the YouTube Yougified Boris Mironchik channel, Forbes wrote. On the Fitstars website, Kapustin calls himself the founder.

Fitstars-Rusian Fitness Startup, platform with training programs for tasks without additional equipment. The service works according to the subscription model.

The fitness segment does not seem to grow today, but online services grow and are quite profitable, explained RB.ru Director of the cold accelerator Dmitry Kalaev.

According to Kalaev, Business Angels can leave new companies for several reasons:

• They want to fix profitability;
• Do not believe in a rapid growth;
• They do not see how to continue selling their part and decide to go to cache now;
• A personal situation has changed (I need money, I sell all assets in the industry or the country).

Leader Freedom Finance Global Natalya Milchava He believes that the market for online training has good potential, and platforms have the possibility of entering an OPI.

“Since the cost of online training in 2024 in Russia did not exceed 500 rubles per hour, which is 4-6 times cheaper than the average cost of one hour of classes in physical conditioning with a coach, the market has the growth potential and the expert said.

According to Milchakova, in the next 3-5 years, the growth rate of this market predicts at least 30% per year. The less of the online bonds is that they need to install the appropriate equipment at home.

“Not everyone adapts to the price and, if possible, place a simulator at home, especially if you live in a small apartment in a room. In addition, due to sanctions, many large suppliers of sports simulators limit supplies to Russia, the team is often supplied by parallel imports, which increases its cost, and this restricts the growth of online fixing services, ”said the expert.

Despite these problems, Milchakova concludes that the online fitness market has a very high growth potential and, consequently, online platforms have a good potential for the increase in costs, interest in large investors and even the output in the future in OPI.