Apple may need to eliminate the confidentiality attractiveness in France; Understand the case

If an trial decision is unfavorable for the company, Apple may be forced to remove a data privacy mechanism in France. The case is in the final stage of the decision and the result should be announced in March 2025.

Includes Transparency or application monitoring transparency in application monitoring (ATT) In the original English. When iOS has been operated since 14.5, this feature gives the consumer the authority to decide how applications to monitor navigation information with other advertising companies or data sales.

Developers who are very attached to such information to view ads such as target (Facebook, Instagram and yarns), then complained very much about this feature. By allowing the user to choose not to be traced, vehicle brand applications directly reduce the chances of having more data about a potential consumer while directing advertising, which is an important source of income from the company.

It is the regulatory authority of the country in the case of France investigating the service. In an assessment that started two years ago, the agency concluded that the Apple source represents the anti -scenic market activity.

What could be for Apple?

According to the original investigation document, ATT would be an apple type “Discriminator, non -objective and transparent conditions for the use of data for advertising purposes, abuse the dominant position“. Ask the vehicle suspensionIt will only apply to the French region – but it can be expanded to other regions, depending on Apple’s difficulty in blocking the resource in a country. Also, the brand Bring a fine of up to 10% of annual income.

The decision must allow Apple to apply to the courts. The company claimed that it has complied with all possible rules for data protection and privacy to protect users, and that ATT has “selected the user” selection “that it would not be monitored or not to watch and share personal information.

France has previously done something else against Apple for security reasons. In recent years, the iPhone 12 temporarily removed the iPhone 12 from the circulation in the country for suspicion about the radiation given by the device, and was fined for illegal data collection for fully targeted ads.

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