Amazon represents the “interests” of AI, which affects offers and recommends products

Amazon launched the interests of a tool based on AI What recommends products in accordance with the preferences of the user. The new function will be integrated into a mobile application and will help detect products in a smaller step. Users only need to enter their application using a natural language, and Amazon will do everything else.

According to Amazon, Interests Use language models large for processing a natural language and generate recommendations of the relevant productsThe field, unlike the traditional search, which requires adjusting filters manually, Interests Amazon inventory continuously scans In search of new and relevant products in accordance with the user application.

In practical terms, users can enter a detailed request as “The best accessories for PlayStation 5, which cost less than 100 euros” or “The latter in Italian coffee makers”The field subsequently, IA will translate these descriptions to structured consultationsDetermination of appropriate products and clarification of recommendations over time.

AI Interests It works by decomposing user requests in key components. For example, a request such as “Makeup with summer brightness of the best brands” makes the system to recognize specific terms of categories, for example “Summer shines”And compare them with leading brands in this sector.

How does this work InterestsNew Amazon AI to recommend products

One of the characteristics that distinguishes this function from the usual chat is that Interests Provides proactive notificationsThe field, unlike static lists or searching for static desires based on keywords, AI It is dynamically updated when new products are included in the platform Amazons.

If there are new issues or suggestions of articles that may interest you, Interests It will warn you. Function Performed in the backgroundWhich allows users to receive notifications when products without stock are available again or when discounts appear in the desired articles.

Interests This is the last inclusion in the Amazon ecosystem in the framework of its purchase platform. A few months ago, the company integrated RufusAn interactive assistant who helps users improve the search through the conversation. On the other side, Business Guide from AI They extract important information from the descriptions of the products, offering a brief resume and simple for understanding specifications, reviews and comparisons.

The Amazon confirmed this Interests It will be gradually implemented for users in the United StatesThe company is already performing a test stage with a limited number of people in this country. As soon as it is released, it will be available on the tab “I” Amazon applications or from a mobile site.