Up to 90% income reduction applies to those running their * business on Instagram (* belongs to Meta, which is recognized as extremist and banned in the Russian Federation). Approximately the same losses for youtubers. A gaming blogger with over 100,000 YouTube subscribers reported that his monthly income without monetizing the channel dropped from $800 to $120 per month. Only users who watch videos on the channel from other countries or through a VPN continue to generate revenue.
Experts also said that against the background of all this, Russian bloggers began to switch to alternative platforms, especially Telegram and VK. Also, they started raising the price of advertising at home. Telegram ad integrations reportedly gain up to 300% in value depending on the blogger or channel.
Source: Ferra
