Sberentertainment is developing a TikTok analogue called Chipz and Punch to create and promote music. The apps are currently in closed beta testing.

Sberentertainment is a former subsidiary of Sberbank, according to RB.RU sources, this company no longer belongs to the bank.

The former “daughter” of “Sberbank” will launch an analogue of TikTok

The projects are developed by ESN LLC. It was registered in February 2021, the boss is a former member of the board of directors of TNT Alexander Samborsky. And the team is led by people from Gazprom-Media and Yandex.Dzena, a source told Vedomosti.

Registered domains "ESN" with the name of new services. On the sites you can leave a request for participation in closed tests. A link to test Chipz through TestFlight is also available in the public of the same name in VK.

An invitation to Punch can be requested in the VK service group and through the Telegram channel. Both apps are currently only available for iOS users.

The target audience for the new services are users between the ages of 13 and 21. According to the interlocutor of the publication, the release of Chipz is planned for September.

In the fall of 2021, Gazprom-Media launched the Yappy social network with videos up to 60 seconds long. As for its functionality, it is an analogue of TikTok.

In March 2022, Yappy's daily viewership grew by 68%. According to its own data, the total number of videos available on the Yappy platform has reached 500,000.

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karina pardaeva

Source: RB

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