Compared to the same period of 2024, sales increased by 6% with quantitative terms and 5% monetary. The average price of the tablet remained constant – about 20 thousand rubles. This growth is explained by various factors: the market has cheaper models and the devices themselves become stronger and are suitable not only for entertainment, but also for work.
Among the brands, Huawei is divided into pieces by increasing its share to 14%. The second is Samsung, with 12%, behind – Xiaomi and 11%are very few Chinese brands. Russian brands occupied 7%and Apple -5%, which meant a noticeable decrease compared to last year.
If you look at the income, Huawei leadership – 17% of total sales. Next is Samsung (16%), Apple (15%), Xiaomi (14%) and Chinese brands (4%). For comparison: A year ago, income had a 23%share in the first place.
The most popular models in the number of sales are Xiaomi Pad SE 11, Huawei Matepad SE 11 and Samsung Galaxy Tab A9 Plus. Monetally, the iPad Air is leading 11 (2024 version).
The current situation in the market shows that the interest in the tablets in Russia continues to grow especially due to various models and a stable pricing policy.
Source: Ferra
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