One of Google’s executives has revealed some surprising information about how the company sees the threat from its competitors. Instagram and TikTok. While the impact of these applications in the video field is already known and expected, Google versus YouTube emphasizes that they also reach their target audience. search and Map services.
The information comes from Prabhakar Raghavan, the company’s senior vice president, who spoke on the subject during Fortune’s Brainstorming Technology conference. He reveals a rather impressive number, saying that almost 40% of teens turn to TikTok or Instagram instead of Google Search or Maps when looking for a place to have lunch, for example.
New users, new mindset
“We continue to learn over and over that new internet users don’t have the expectations and mindsets we’re used to seeing,” said Raghavan. “The queries they make are completely different.”
The manager, for example, emphasized that Google Maps was created by imagining getting paper maps on a computer, and commented that younger users’ perception of the internet is different. Most 18-year-olds have never seen a paper map.
“We need to create completely new expectations, and this requires unprecedented technological frameworks,” Raghavan said.
Source: Tec Mundo