The flows had a different origin, but Meta decided to turn it into an application

Themes have never been planned as an independent application Compete with Twitter. At first, the goal believed that to integrate their functions as Another Instagram function; Nevertheless, everything changed during the development and decided to offer it as an addition. This was more detected during the target test to finish in the United States.

In accordance with GraveTopics can exist as a competitor on Twitter in another way than now. Adam Mossy, Director of InstagramHe announced to the judge that the social network was created as a function on Instagram, and not as an independent statement. Moseri said this Moving these characteristics outside Instagram caused disputes among employeesAlthough it was better than they thought.

The chef Instagram mentioned that his team discovered that Text publications will confuse the average user Ig. While the target has been implemented by the Twitter alternatives, for example, notes or states, a channel loaded with text publications will differ. That’s why Streams developed as an independent applicationcapable of capturing the market segment, which was tired of Elon Mask as the new owner of Twitter.

The only thing that Moseri did not do, and the company was Elimination of Instagram dependenceAt least initially. If we remember, the first months of Threads were marked by disadvantages and an indispensable requirement to have it to use: Have an instagram account to tie it. Currently, this link is softened with functions that will allow you to divide your profile or eliminate it without consequences for your main account.

Themes begin to show video exploration

The statements of Adam Mossi coincide with the new changes that come for flows. The commitment of the social network was a goal that You are already planning to add video exploration inside the channel. The technology tests several options for monetization with hundreds of millions of active users every month.

Video -exploration gradually reached all markets. In accordance with TechcrunchMeta confirmed that advertising will be proposed in a 19: 9 or 1: 1 format, which They will be integrated organically into a news feedField

It is not known whether these ads will debut in the next few days or they will reach a limited number of users. Meta did not confirm the date of sale or the price that each of them will have.