According to Furukawa, Nintendo’s priority is the mass distribution of the console that requires significant costs for marketing and promotion. At the same time, the margin of each console sold remains low, which limits the growth of the operating profit – the new financial year is expected to be only 13%.
The main reason for a possible increase in prices is the US tariffs that may have a serious impact on the cost of key 2 in some regions. If tasks grow, Nintendo will review the price policy after the first stage of sales.
Switch 2 is expected to be available on June 5, 2025 and the first period will be critical to capture the market.
Source: Ferra
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