In February 2024, an access to artificial intelligence functions (AI Premium) was presented a tariff plan for $ 19.99 per month. Google One also proposed a subscription level to store files at lower prices in a cloud and attracted millions of users.
According to the company Alphabet, the Maternal company aims to diversify beyond advertising, and the success of Google’s subscriptions plays a key role in financial stability. The analysts of the company believe that AI’s ratio justifies itself, because it was the cause of an increase in subscribers due to the spread of AI Premium subscription, the more profitable use of Google One.
However, AI chatbots -shaped competitors, for example Openai, Chatgpt pose a threat to the company. In addition, the introduction of Apple’s exposure options for AI has led to a loss of $ 150 billion market value of the alphabet, which weakens the company’s position on the market.
Source: Ferra
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