Users can make a paid subscription to get special broadcasts through individual channels. Managers can also introduce their channels – they will take advice to attract more masses.
In addition, companies were able to place advertising publications in situations. If the user is interested in the offer, he can chat with a brand immediately.
Developers argue that all this will not affect the main function of the messenger – personal correspondence. Innovations only work on the “update” tab. All chats are protected by encryption and advertising settings can be changed in the control center.
According to the company, 1.5 billion people use the update tab daily. New functions are focused on channel growth and business development within the platform.
Source: Ferra
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